It's the most wonderful time of the year: Pantone has finally announced the main color of 2023! The year that's just begun will still bear the mark of many uncertainties and difficulties inherited from its predecessor and that's why we'll have to face it with a new spirit. The color of 2023 had therefore to be loaded with an intense, strong and vital shade like Magenta. Let's find it out together!

Viva Magenta wants to embody the combative, organic and resilient energy of those who use it in their works and it is thanks to these characteristics that the world of art, fashion and design already love it. It is a hybrid crimson red tone, neither warm nor cold, like its conceptual structure which lies between the physical and the virtual.

In a historical period where technology prevails and in which we increasingly seek inspiration from nature and from what is tangible, the new Pantone 18-1750 derives from the family of the cochineal red, one of the most precious natural dyes, as well as one of the most pigmented and brilliant ever discovered. With its strong roots linked to the primordial, it is a nuance that reconnects us to the original material capable of galvanizing the spirit, helping us to be even more daring and courageous. This dynamic mix exudes rebellion, without limiting softness: Viva Magenta, in fact, embodies an expression of grace that aims to inspire us, while inviting us to introduce ourselves with trust and humanity to others, trying to work on ourselves to deepen our empathy.

This shade therefore aims to unite the cold technological reality that grips today's society with the natural desire for company and courage that has always distinguished manhood. That's something incredible, isn't it? At Bosa, year after year, we are always fascinated by the multiple meanings that a "simple" color can convey!

Moreover, did you know that to celebrate the birth of the new color Pantone has also organized an exhibition in collaboration with Artechouse of Miami? It is an immersive experience that combines traditional forms of exhibition with rooms completely designed by the Midjourney artificial intelligence!

Has Viva Magenta already managed to conquer you? Have you already thought about which of your rooms it could embellish? If the answer to both questions is yes, all you have to do is discover all the red proposals of the Maison Bosa! Visit our online shop, a world where Made in Italy and creativity await you and will leave you speechless!