The choice of the Pantone Color of the Year is the result of a careful evaluation and analysis of trends: therefore, each year the experts of the Pantone Color Institute conduct an in-depth search for new influences in terms of color. These influences can come from the most varied fields: they can, in fact, derive from new technologies, or textures as well as from social media platforms. Are you ready to discover the 2022 color of the year?

2022 will be characterised by Very Peri, a brave color that stimulates inventiveness, shows a carefree confidence and a bold curiosity capable of activating creativity. The curious and intriguing Pantone of the year helps us embrace this altered landscape of possibilities, opening the doors to an unprecedented vision of our lives and placing the future under a new light.

We live in an age of continuous transformations and as we emerge from an intense period of isolation, which has led to a change in our notions and our lifestyles and that now lead us to create new real and digital lives. Digital design helps us to extend the limits of reality, opening the door to a virtual world where you can explore and have new possibilities. An example? The much talked about Metaverse, thanks to which digital artists can create a modern life in the physical world and vice versa.

"The Pantone Color of the Year reflects what is happening in our global culture, expressing what people are looking for in a color they hope to be the answer. By creating a new color for the first time in the history of our educational color program, we reflect innovation and the global transformation taking place. As society continues to recognise color as a fundamental form of communication and a way of expressing, influencing and creating ideas and emotions, of involvement and connection, the complexity of this new red-purple-infused blue hue highlights the boundless possibilities that unfold ahead of us. ” said Laurie Pressman, Vice President of the Pantone Color Institute.

Embracing the qualities of blues but at the same time possessing a purple-red undertone, Very Peri displays a lively and joyful attitude, a dynamic presence with great imaginative expressiveness. No wonder, therefore, of the magnetism and appeal of this new shade. Are you ready to let yourself be fascinated by it?