The iconic Smiley® icon is 50 years old and, to celebrate this important anniversary, Bosa is pleased to present new objets d’art: two special editions of its DAB PENGUIN designed by Vittorio Gennari, released alongside a limited edition set of 3 SPHERES decorated by artist André Saraiva especially for this occasion.

DAB PENGUIN ‘wears’ the iconic smile in two different versions by Smiley® Design Studio, both of which highlight the artistic and ideological affinity of two companies that have always spread joy and positive energy through their distinctive creations.

The first, Happy Penguin, has a multitude of smiles cleverly positioned to emphasize the interplay of light and shadow which defines his three-dimensional ceramic structure. The result? A veritable cascade of happiness to enliven the everyday, coupled with a profound message: true richness lies in having a warm, open attitude, capable of enriching the people and the world around us. Flex Penguin, on the other hand, takes us back to the origins of the dab, a pose that came up in the American hip hop scene (which his diamond necklace ironically refers to). A simple gesture that, since its invention, has symbolized affirmation and the courage to be yourself!

Finally, the limited edition set of 3 spheres: with their exuberant combination of hues, icons and graffiti, they make every space playful and colourful, conveying a message of resistance despite the problems and difficulties that we face every day. It’s a great mantra to keep in mind, right?

With this tribute to the famous Smiley® icon, Bosa is sending out an extremely positive message: let’s remember to practice the art of cheerfulness every day, never give up, and always take the time to smile!