The Pantone Colour System is a standardised colour matching system that every year, in December, announces the eagerly awaited colour of the Year, i.e. a trend prediction of the colour that will be most used in many sectors, starting from design and fashion. 2023 will be the year of Viva Magenta, but lately a nuance has managed to arouse magical suggestions and a profound reflection in us: the colour of Biodiversity!

Pantone, as we all know, is famous for defending and promoting the rights of both the environment and individuals through the definition of "special" colours, designed with the aim of raising awareness on important issues or transferring complex concepts. This is the case of Pantone 1755 C, the colour of Biodiversity, whose vibrant pink tone takes inspiration from the oldest pigment on Earth, discovered in marine sedimentary rocks, and more particularly in some fossils belonging to ancient organisms in West Africa.

This Pantone is inspired by an extract from rocks from the depths of the Sahara desert because, as Dr. Nur Gueneli of the ANU Research School of Earth Sciences explains “the bright pink pigments are molecular fossils of chlorophyll produced by ancient photosynthetic organisms that lived in a ancient ocean that is long gone.”

The goal of the colour of Biodiversity is then to convey a strong awareness-raising message to people and institutions, inviting everyone to think about the risks of our actions on the loss of biological diversity. We all know, in fact, how "biodiversity is the variety of living species on earth, plants, animals and microorganisms and the ecosystems they form, which create an earthly balance that supports all life", but often we do not act accordingly.

Moreover, this colour reminds us of the advantage we would all take by reconnecting with nature both with our spirit and our actions. Why do we like it so much, in addition to its special meaning? Simply put, because it's pink! In fact, not everyone knows that pink's different shades have a calming effect on us and help our creativity by giving positivity, inspiring comforting feelings and instilling in us a warm feeling of optimism. In short, the Pantone 1755 C knows how to restore emotional energies that alleviate any emotion of discouragement or anger, especially in complicated moments.

And you, what do you think of Pantone 1755 C? Would you use it for your home or would you prefer to opt for different colours? Whatever your taste may be, discover all the Maison Bosa proposals to decorate your rooms with your favourite colours!